We are La Pera Projects

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Meet Us


Co-founder📍​ New York City 

Clara Andrade Pereira

Clara is the co-founder of La Pera Projects and the Director of Pablo’s Birthday gallery in the Lower East Side of Manhattan. She also joined UNTITLED, ART in 2018 as Head of VIP Relations. Prior, she held director positions at galleries in London and Portugal. Leveraging an international network of artists, collectors, and organizations, her expertise lies in connecting and promoting emergent artistic positions between Europe and the Americas.


Clara graduated with honors after completing a BA in Art History from Complutense University of Madrid. Recently, she completed the Executive program “International Leadership in Visual Arts Management”, led jointly by NYU, Guggenheim Museum Bilbao, and University of Deusto in Spain. 

Co-founder📍​ New York City 

Blanca Pascual Baztán 


Before co-founding La Pera Projects, Blanca worked for 9Muses Art, an art advising company in New York, as Art Consultant and Development Director. Her specialization is post-war and contemporary art. Before that, she worked for the tech firm ArtBinder managing the sales of the Spanish and French-speaking markets. Additionally, she has held leadership positions in galleries in Manhattan and Toronto. She continues to collaborate with 9Muses Art and acts as an independent art advisor. Blanca is also the manager of a private collection in New York composed of more than 3,000 pieces.  


In 2015, she graduated with an MA in Modern and Contemporary Art and its Markets from Christie’s Education, New York. She also holds a Law degree from UPNA University in her native Spain.   


Coordinator📍​ Madrid

Blanca Vallejo Fernández

A member of our Collectors Circle since its inception, Blanca is now part of the team as Coordinator and Representative of La Pera Projects in Spain. Graduated in Art History and in Finance, Banking and Insurance from the Complutense University of Madrid, her specialization is in the financial valuation of contemporary art. One of her main professional goals focus on the investigation of artistic valuation methodologies. Blanca has worked in Maisterravalbuena, an art gallery based in Madrid. She collaborates with artists, art consultants and independent curators on different art based projects.